Coldwell Banker Previews International - Quite simply, the most powerful luxury home marketing program in the world that has been marketing the world's most magnificent estates since 1933.

Exceptional properties require exceptional marketing and exposure. Sellers of exceptional properties trust Coldwell Banker Previews more than any other name. Today, the network of Coldwell Banker offices handles more than half of all million-dollar properties sold in the United States and more than any other real estate company in the world.

This Previews network of international connections is unparalleled, largely due to our one-of-kind client, one-of-a-kind home philosophy. Our repeat referrals and reputation for excellence has built our finely tuned network of international contacts that connect with the small, discriminating circle of potential buyers qualified to purchase your exceptional property. Through our global network, Coldwell Banker Previews Property Specialists can collaborate with highend brokers at thousands of real estate offices inside and outside North America.

We assure that all Previews clients receive the full personal services of a discerning Previews Property Specialist. This level of expertise also gives you assurance in another critical area: pricing credibility. Because a property like yours is beyond compare, only an organization with extensive experience in distinctive real estate is equipped to help you determine its marketing value accurately. In this area, Previews is unequaled. Your Previews Property Specialist will integrate sophisticated marketing tools in a customized plan designed to most effectively showcase your property.

Properties of distinction command outstanding service. Coldwell Banker has spent nearly a century delivering it. A hallmark of the Coldwell Banker Previews International program is the meticulous and thorough attention we give to the marketing details. Taking account of each facet of a property, we create a marketing campaign that dignifies every unique aspect. Like the homes we represent, we are without equal.

PROFESSIONAL PHOTOGRAPHY
Every Previews property will be professionally photographed inside and out by HomeVisit.com, using the latest professional digital cameras,lenses and lighting. Up to 50 high-resolution digital photos of the home will be taken. In addition, two to four extra high resolution staged photos will be taken for use in print advertising,brochures and flyers.

   View Sample Exteriors   View Sample Interiors    



EXCEPTIONAL ADVERTISING PLACEMENT
Exposure in national publications is an integral component of the Coldwell Banker Residential Brokerage Previews Marketing Program. Special consideration is given to each property and the marketing strategy is directed to the most appropriate audience utilizing international, national and local publications. A selection of print publications for advertising Previewsproperties:

• Baltimore Magazine
• Unique Homes Magazine
• Coldwell Banker Previews Magazine
• The Wall Street Journal
• The Washingtonian
• Architectural Digest
• The Washington Post
• Unique Homes

OPEN HOUSE MATERIALS AND DIRECT MAIL CAMPAIGN
For your open house, the highest quality print materials are available. All materials are printed on heavy,glossy paper in full-color.

• BROCHURES The brochure is a large fold-over piece with 8-20 full-color photographs and descriptive text in an elegant design. Potential buyers will walk away from your home with a beautiful representation.
  
     View Sample Brochure
     Download PDF Sample
  
  
• FLYERS The flyer is a single sheet, two sided 'fact sheet' that serves as a quick reference. Full-color photographs and text are included.
  
     View Sample Flyer
     Download PDF Sample
  
  
• DIRECT MAIL CAMPAIGN
  A direct mail campaign maximizes your home’s exposure.Post cards are sent to neighbors and prospective buyers in other luxury areas. Oversized cards with up to eight photographs in full-color present the best details of your property.
  
     View Sample Card
     Download PDF Sample 1

ONLINE ADVERTISING: THE VIRTUAL TOUR
The Previews Virtual Tour isunquestionably the best on the market. Up to 50 photos of your home plus 360^o panoramic images give viewers a complete view of your home. Additionally, the tour and a full-color flyer can be emailed to prospective buyers nationally and internationally, all with one click!

 View A Virtual Tour

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